In marketing, big words and bold graphics are tossed around to entice customers. However, in the international trade arena where quality is paramount, one needs to be able to look beyond advertising campaigns and find a reliable means to measure merit.
No matter how one defines quality, it is always reassuring to have a benchmark that can gauge the essence of excellence. To facilitate this process, Thailand Trust Mark has been created under the Royal Thai Government, through the Department of International Trade Promotion, Ministry of Commerce, to answer the need.